Our Services — Media Buying
Media Buying That Answers to Your Target CPA
Paid campaigns across Meta, Google, TikTok and native networks — planned, launched and optimized with one discipline: hit the cost-per-acquisition your business needs, then scale without letting it slip.
Spend is easy. Efficient spend is a system.
Anyone can put money into an ad platform. What separates profitable accounts from expensive ones is structure: clean tracking before launch, a creative testing pipeline that never runs dry, and budget decisions made on acquisition data instead of gut feel.
That's what our media buying team runs for you. We agree on your target CPA up front, audit your funnel and tracking, then build campaign structures designed for learning speed — so the account gets smarter every week and your acquisition cost trends one direction: down.
When the target is hit, we scale deliberately — new audiences, new geos, new channels — while defending the number you signed up for. And you see all of it in a live dashboard and a weekly report.
What's included
Account & tracking audit
Pixels, conversion APIs, attribution windows and past campaign data reviewed before a single dollar of new spend.
Campaign architecture
Account structures built for fast learning — clear testing zones, clean scaling zones, no cross-contaminated data.
Creative testing pipeline
30+ angles, hooks and formats tested each month, with winners promoted and losers cut on schedule.
Daily optimization
Bids, budgets and audiences adjusted against your CPA target every day — not once a week when someone remembers.
Landing page CRO
Page recommendations and A/B tests so hard-won clicks convert instead of bouncing.
Weekly KPI reporting
Spend, CPA, ROAS and what we're testing next — in plain language, against the targets we agreed.
How It Rolls Out
A realistic timeline from kickoff to a channel you can plan your growth around.
Week 1
Audit & setup
Tracking fixed, account restructured, target CPA and testing roadmap agreed.
Weeks 2–4
Structured testing
First waves of creative and audience tests launched; losers cut fast, signals gathered.
Months 2–3
Hit the target
Budget concentrates into proven winners until the account holds your target CPA.
Ongoing
Scale & defend
Spend scales into new audiences, geos and channels while efficiency is defended.
Media Buying FAQ
Straight answers to the questions brands ask us before working together.
Meta (Facebook/Instagram), Google (Search, Shopping, YouTube, Demand Gen), TikTok and major native networks. The mix depends on where your buyers actually are — we recommend it after the audit, not before.
Ready to Scale at Your Target CPA?
Tell us your goals and KPIs. In one free strategy call we'll show you the channels, budget and timeline we'd use to hit them — no strings attached.