Our Services — Influencer Marketing
Influencer Marketing Measured Like a Paid Channel
Creators sourced, negotiated and briefed for conversions — not reach. Every partnership tracked to the sale, so influencer spend is held to the same CPA standard as your ads.
Reach is a vanity metric. Revenue isn't.
Most influencer campaigns are bought on follower counts and judged on impressions — which is why most influencer budgets quietly disappear. We run the channel the way we run paid media: with targets, tracking and a kill-switch for what doesn't perform.
We source creators whose audiences match your actual buyer data, negotiate deals structured around performance — flat, hybrid or pure commission — and brief them with the hooks and angles already proven in your paid campaigns.
Then we measure everything: unique codes, tracked links, post-purchase surveys. You see cost per acquisition by creator, and the winners don't just get renewed — their content gets whitelisted into your paid campaigns, where it usually outperforms studio creative.
What's included
Creator sourcing & vetting
Creators shortlisted on audience match, engagement quality and brand safety — not follower counts.
Negotiation & contracting
Deal structures that protect your budget: flat, hybrid or performance-based, with usage rights included.
Performance briefs
Briefs built from your best-converting ad angles, so creator content sells instead of just entertains.
Full-funnel tracking
Unique codes, tracked links and attribution on every post — CPA reported per creator.
Content whitelisting
Winning creator content licensed and run as paid ads from the creator's handle.
Monthly channel P&L
What the channel spent, what it returned, and which creators earn a bigger slice next month.
How It Rolls Out
A realistic timeline from kickoff to a channel you can plan your growth around.
Week 1–2
Strategy & shortlist
Audience data reviewed, creator criteria set, first shortlist vetted and approved.
Week 3–4
Outreach & deals
Negotiation, contracts and usage rights closed; briefs and products shipped.
Month 2
First wave live
Posts go live with full tracking; early CPA data separates winners from passes.
Ongoing
Double down
Winning creators renewed and scaled; top content whitelisted into paid campaigns.
Influencer Marketing FAQ
Straight answers to the questions brands ask us before working together.
Primarily TikTok, Instagram and YouTube — chosen per campaign based on where your buyers are. We'll recommend the split after reviewing your audience data on the strategy call.
Ready to Scale at Your Target CPA?
Tell us your goals and KPIs. In one free strategy call we'll show you the channels, budget and timeline we'd use to hit them — no strings attached.